Your Advertising Budget Your Advertising Budget
Source: Retail Council of Canada
Business Area  % Sales
on Adv
Amusement and Recreational Services 4.4%
Appliances and Electronic Products 3.3%
Bakeries 2.6%
Camera Stores 3.0%
Clothing Stores Men and Women 3.1%
Computer Stores 3.7%
Decorating and Paint Retailers 2.5%
Discount Stores 2.4%
Educational Services 4.7%
Furniture Stores 7.1%
Gift and Novelty Stores 3.7%
Home Furnishing Stores 5.4%
Hotels and Motels 3.5%
Jewelry Stores 6.2%
Movies and Theaters 4.1%
Nutritional/Health Food Stores 3.0%
Opticians 7.0%
Optometrists 3.0%
Pet/Pet Supply Stores 3.7%
Photographic Studios and Supplies 2.4%
Restaurants 3.3%
Specialty Stores 3.0%
Sporting Goods 3.1%
Average advertising budget as a percentage
of gross sales.
 What should you be spending on Internet advertising? This table shows the total average advertising budget for several types of businesses. Look up your business and use 7% to 10% of the total advertising budget as a starting point for your Internet budget. Advertising on the Internet is an investment. Research shows a direct relationship between advertising and sales. The more you advertise the greater your sales.

Your Internet advertising budget includes the cost of your web site; registration, server fees, setup and training, development and maintenance. It also includes promotion. And promotion is the art of letting people know that you exist. You web site has to be registered with the major search engines and directories. You need to get similar businesses to link to you and you need well placed banners, buttons and other advertisements on portal sites.

The world is changing. Before Gutenberg invented the printing press books were copied by hand making them rare and expensive. Very few people went to school or could even read. In just a few generations that all changed. Today industry changes much faster and in just a few years the Internet has become the primary means of communications. This trend will continue and a successful Internet strategy is paramount to your business. It is said that in the future there will be two kinds of business, those on the Internet and those not in business.

Drop us a line. We would be happy to discuss your Internet presents and how we can help you plan a successful future. EMAIL

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